Fria Jewelry is a revolutionizing, fem-tech innovation created to decrease the discomfort of overheating due to hot flashes. Versatile and fashionable, our accessories are designed to fit your personal style preference. Our patented, hydro-powered cooling technology provides easy, cooling relief making our bracelets a beautifulway to beat the heat so you can Keep Your Cool!

Founder and CEO, Sheilisa McNeal, literally woke up one morning with the idea of “cooling jewels.” She wasn’t sure what it would turn into, but knew she had to pursue it. At the time, she was just entering peri-menopause, experiencing its myriad of symptoms and realized she was absolutely clueless on what to expect and how to deal with it. She then started having conversations with other women and found out they were in the same boat - little knowledge and few options for addressing the discomfort. So, since necessity is the mother of invention, Fria was born!

The scientific term for this technology is “evaporative cooling.” It’s actually a well established phenomenon that’s been in existence for over 40 yrs. Ordinarily, it’s used to cool things like wind tunnels and other industrial purposes. However, due to its versatility and ease of use, we decided to use it to cool people.

Working with engineers from the University of Illinois, Urbana-Champagne, we identified a way to combine eco-friendly, hypo-allergenic materials that put a cold surface in contact with a cooling zone (areas on the body where veins are closest to the surface of your skin) that would cool your blood as it circulates. The easiest analogy is putting a cold bottle of water on your neck or wrist when overheating. As the blood passes by the tech interface on the wrist, it cools down and the body feels instant relief. That’s how Fria works!

Absolutely! And without any electronics whatsoever. All it needs to activate is cold water. A good way to see how the science of cooling zone work is to put a cold bottle on your neck or wrist when flashing or overheating. Most people will feel cooler almost immediately. It’s really simple, even though it sounds complicated, and simple things still work.

The duration of cooling depends on the frequency of your flashes. Wearers have told us their cooling relief lasts 30 minutes, up to two hours on average, depending on ambient air flow. However, if you need relief again, just add more cold water to re-activate as often as needed.

What sets us apart is our 3-pronged, holistic approach to this pain point. 

We're not solely focused on product development. There’s a lot more to consider. We also address the numerous challenges that come with transitioning to mid-life that can adversely affect a woman's quality of life, especially if she doesn’t know what to expect or how to manage the experience. 

For many women in the U.S., menopause is associated with aging. And unfortunately, we’re an anti-aging, focused society - so few women are willing to admit they’re in the stage or that they’re experiencing symptoms. Therefore, our approach includes the following:

#1 Product - Cooling jewelry designed to relieve the misery of hot flashes in a way that honors us. We call it a “beautiful way to beat the heat.”

#2 Community - We’re also building a supportive community and safe space to discuss all things related to midlife, not just menopause. Our online show entitled "The Pause - Reclaiming Our Time" covers relevant issues like health, business/career, relationships and sexuality. Areas we found are most impacted by this transition.

#3 Education - And finally, we are committed to educating women of all ages about this inevitable, biological experience. We believe that by providing reliable information to answer the many questions posed, and offering resources and tips women can use to navigate through the challenges, she can make informed decisions that work best for her - leading to a better overall quality of life.

Yes. It’s important to note that the problem with most wearable devices is abandonment from non-use. However, you can’t get the benefits if you don’t wear it. Fria jewelry is designed to integrate seamlessly with your individual fashion sense, so it can easily be worn as an everyday accessory. It looks like any other piece of jewelry and doesn’t announce to the world that you’re suffering from your own personal inferno. Actually, you can wear it whether you’re flashing or not! It’s gorgeous, versatile and functional to help you keep your cool anytime and anywhere.